HOW TO START DOING LIVE VIDEOS

Going LIVE can be scary, but I promise you, it gets easier and the rewards far outweigh the fear! 

GETTING STARTED

Start with 7 LIVES in 7 days (or 14 in 14 if you are brave).  This creates momentum and your network realizes this is a common thing for you. They anticipate you going LIVE and are excited to see you each time you go LIVE.  After those 7 days (or 14), continue with 3-4 LIVES per week.  I should preface that going LIVE, stopping, starting again and being sporadic will hurt you more than help you.  Be ready to go LIVE and be consistent!

FIRST EVER LIVE:  Start with your story.  Introduce yourself.  Share that you are scared.  Share that you plan to continue to do LIVES and ask your audience to tune in.  Share a little about yourself.  Where did you grow up?  What is your career?  Are you mom? Married?  Talents?  Maybe talk about why you joined Red Aspen.

  • 3rd video should be an unboxing of products in kit or featuring your favorite products. Do not be salesy. Simply share!

  • 7th video should be a curiosity video about the opportunity or products. For example, tell a story about a friend who couldn’t find confidence and you watched her bloom after joining your tribe or a friend who could never find a good highlighter and how this one completely changed the game for her or how a friend was drowning in debt and took on a side project to help pull her out.. Be creative but curious. Don’t give away the name of the company or product. Make them come to you and ask!

TITLE: Titles are SO important.  Be sure it is catchy, focuses on a problem & makes them click!

STRUCTURE:  Intro, Question, Content, Call to Action

  • Intro/Question – Name, Turn title into a question

  • Content – a few bullet points with a couple generic ones in there

  • Call to Action – start with the end in mind. Where will you point the viewer next?

  • Example: Going LIVE about losing weight and your supplements

    • Title: How I lost 10 lbs in 10 days

    • Question: Do you want to lose 10 lbs in 10 days?

    • Content: 1) Tripled water intake; 2) Doubled exercise; and 3) Filled body with proper nutritional supplementation.

    • Call to Action: Reach out to me to learn more or if you have questions.

ENGAGEMENT:  If you don’t ask, the viewer will do nothing! Ask questions. Tell them to comment a word or emoji.  Talk directly to the viewer as if they were in the room with you face to face.  You aren’t talking to a phone or Facebook, you are speaking to the viewer.

FOLLOW UP:  Engage in comments, message people thanking them for watching/supporting, ask a couple what they liked best or if there was a good takeaway.  


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I was thinking 🤔 about those of you that are terrified to go live and how much money you’re leaving on the table because of it. I was thinking about how terrified I was when I first started and where I am today. My network and following is ridiculous and my reach is insane because of lives!! 

Fast forward when I shot my story! I already have some videos on YouTube but I was still nervous. I still sweat. I still almost threw up in my mouth a little.  I was a hot mess. But I also nailed it. Why? I did it scared! I won’t let fear how me back! What are you waiting for??

TIPS FOR BEGINNERS

I always encourage going live to only you at first. You can change privacy. That way you get a feel for it.

Don’t pay attention to how many people get on. Don’t worry about how many or how little viewers either, post the replay! If you know it will bother you, put a sticky over the number of people watching.  

Take notes! Like points you want to talk about.

Be chill. Be yourself.  People are watching to see you!  Make jokes, and have fun.

Engage with your viewers and don’t let anything shake you. Ask some close friends to hop on your live and comment and talk to you. Tell people to comment when they hop on so you don't feel like your talking to yourself.

Figure out why you are nervous. If it’s because of what to say sit down and write out what you want to say and practice a bit. If it is because of questions they may ask you cannot answer then ignore the comments and maybe mention I see lots of comments I’m going to come back and answer them after the live. If its just the idea of being live make it short & sweet!

Do it Scared!  It takes practice and you’ll always be nervous until you just do it. It EXPLODES your business. People want to SEE you and hear from you. They want to connect!! 


DID YOU KNOW?

I know hitting that record button and going live is SCARY. 😱

But the truth is, live video is often THE difference between a successful business and a struggling business. 

Still not convinced? We have some stats from the pros: 

👉 96% of consumers find videos helpful when making purchase decisions. - Animoto

👉 79% of all global consumer internet traffic will come from video by 2018. - Cisco

👉 Social video generates 1200% more shares than text and images combined. - Brightcove

👉 4 times as many consumers would rather watch a video about a product than read about it. - Animoto

PLUS (as if that wasn’t enough) live video helps you...

🙂 Build major trust with your audience
😍 Be seen as an expert in your field. 
😃 Generate leads that are excited and ready to buy
😁 Create content that compels your prospects to join you
😎 Become 800% more effective with this one small change! 
😊 Create a catchy title to draw people in but keep it simple. You can edit afterward to add hashtags, details etc.

Feeling more excited about going live? 


Click Below for more help